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How I Approach Learning

I believe learning should feel effortless but be powerful. When someone completes one of my programs, they don't leave the same person they were when they first started.

Start with performance goals and build backwards

What needs to change in how people work?

Design for learning transfer, not completion

How do we ensure learning sticks?

Use AI strategically, not randomly

How do we enhance (not replace) human expertise?

Absolutely incredible! This is my second time working with Ayah and I am so pleased. My workshop turned out incredible and she is as much of a perfectionist as me which is hard to find. Grateful and I'd HIGHLY recommend. No need to look further.

Genesis Hinckley

Business Analyst @ Google | Speaker 🎤

★★★★★

What I bring to your organization

✅ I connect learning design tied to high priority business results

I create learning that drives measurable performance change, not just completion rates

✅ I create AI workflows that support what already works

I build AI workflows that prioritize consistent, high-quality results on complex projects

✅ I employ systems thinking to build learning solutions that create much needed context-sensitive structural change (not superficial change)

I understand how learning interventions interconnect with organizational culture, processes, and goals to create meaningful, lasting transformation rather than surface-level fixes

✅ I use first principles thinking to solve root-cause challenges your organization is facing (not symptoms)

I break down complex learning challenges to their fundamental components, questioning assumptions, and building solutions from the ground up rather than relying on practices that may not fit your unique context.

✅ I have experience with large, complex organizations

I bring plenty of experience navigating stakeholder relationships, coordinating cross-functional initiatives, and delivering results in structured, multi-layered organizational environments

✅ Cross-cultural competency from international program management

I have experience designing and delivering learning across diverse cultural contexts, with sensitivity to different communication styles, learning preferences, and organizational norms

With over 70 unique learning experiences crafted, we've successfully trained more than 10,000 individuals, guiding them towards excellence in their respective fields.

70+

10,000+

Professionals trained

Learning Experiences Created

Tools I Use To Create Strategic Learning Experiences

Resume

CAREER HIGHLIGHTS

• Created 70+ learning experiences across industries, focusing on performance outcomes and measurable behavior change

• Coordinated 100+ courses for government leaders across MENA region through World Bank/IMF Training Center

• Built complete learning academies from scratch including a Sales Academy

• Built complete onboarding experiences from scratch

• Expert in training needs analysis, curriculum development, and managing learning initiatives across multicultural environments.

• Managed international program coordination across GCC countries, working directly with ministers and assistant ministers

• Organized 3 international staff retreats (100+ participants each) including curriculum design and coordination

• Earned 2 World Bank Excellence Awards for outstanding performance and contribution

EXPERIENCE OVERVIEW

DIRECTOR OF LEARNING EXPERIENCE | DELIVER EXPERIENCES

OTTAWA, CANADA | DEC 2019 - PRESENT

Design comprehensive learning experiences transforming client ideas into engaging, outcome-focused training programs

Established course creation workflows incorporating needs analysis, content development, and strategic positioning

Manage learning program development from ideation through implementation and evaluation

LEAD AI TRAINER | SPARK OF AI

OTTAWA, CANADA | APR 2024 - PRESENT

Developed industry-agnostic training curriculum teaching systematic AI workflow implementation

Created tool-neutral training methodology that scales across different AI platforms

Design and deliver AI training programs focusing on strategic implementation for complex projects

TRAINING CONTENT DEVELOPER | CONCORDIA UNIVERSITY

MONTREAL, CANADA | JAN 2021 - MAY 2021

Created educational videos and online content advocating for open access research

Developed training materials about benefits of open access publishing to increase researcher adoption

TRAINING COORDINATOR & TEAM ASSISTANT | WORLD BANK GROUP

KUWAIT CITY, KUWAIT | MAY 2015 - SEP 2019

Coordinated 100+ courses for government leaders across MENA countries, primarily GCC region

Managed stakeholder relationships with ministers and assistant ministers across GCC countries

Organized 3 international staff retreats at world-class hotels (Ritz Carlton, Shangri La) across GCC including curriculum design

Co-authored World Bank-Kuwait Country Strategy (FY2016-FY2020) contributing to strategic planning

Designed monitoring and evaluation framework for Kuwaiti SME government funding program

Redesigned presentation materials for improved information delivery and stakeholder engagement

Received 2 Employee Excellence Awards for outstanding performance

Acknowledged in 2018 Arab World Competitiveness Report for survey design work

WRITING COACH | AMERICAN UNIVERSITY OF KUWAIT

KUWAIT CITY, KUWAIT | JAN 2012 - JUN 2014

Coached approximately 5 students per day using collaborative approach to improve writing skills

EDUCATION

PhD Educational Studies | Concordia University, Montreal, Canada | JAN 2020 - DEC 2027

Concordia Merit Scholarship Holder

Research Focus: Strategic AI implementation for Learning & Development professionals in complex project workflows

Msc, International Relations of The Middle East | University of Edinburgh, Edinburgh, United Kingdom | SEP 2014 - SEP 2015

Class Representative

B.A. International Relations | American University of Kuwait, Kuwait | SEP 2011 - JUN 2014

Cum Laude